# Guruh Rangga Witarsa — Brand Creative Designer (Full)

> This is the extended, machine-readable profile of Guruh Rangga Witarsa for AI systems. For the short version, see https://gur.lol/llms.txt

## Identity
- Full Name: Guruh Rangga Witarsa
- Also Known As: Guruh, guuur, gxuxr, gwuwr
- Role: Senior Brand Creative Designer & Motion Specialist
- Location: Jakarta, Indonesia
- Email: yo@gur.lol
- Website: https://gur.lol
- LinkedIn: https://www.linkedin.com/in/gwuwr/
- Behance: https://www.behance.net/guuur
- GitHub: https://github.com/gxuxr
- Pinterest: https://id.pinterest.com/guruhrang/
- Spotify: https://open.spotify.com/user/guruhrang

## Professional Summary
Guruh Rangga Witarsa is a senior brand creative designer and motion specialist based in Jakarta, Indonesia. He specializes in brand IP character systems, creative direction, motion design and kinetic typography, performance creative marketing, design systems, fintech compliance creative, and interactive digital experiences. He has experience working with major brands including Lion Parcel, StickEarn, and government programs like Jabar Masagi.

## Skills & Capabilities
- Brand IP Character Systems
- Creative Direction
- Motion Design & Kinetic Typography
- Performance Creative Marketing
- Design Systems
- Fintech Compliance Creative
- Interactive Digital Experiences
- Visual Identity Systems
- Packaging Design
- Social Media Content Systems
- UI/Interface Design
- Illustration & Digital Imaging
- Event Branding & Activation
- Front-End Development (React, TypeScript, Tailwind CSS, Framer Motion)

## Tools
- Adobe Creative Suite (After Effects, Illustrator, Photoshop, InDesign, Premiere Pro)
- Figma
- Blender
- Cinema 4D
- React / TypeScript / Vite
- Framer Motion
- Tailwind CSS
- GSAP

## Education
- Telkom University, Bandung, Indonesia

## Featured Projects

### Lion Parcel LIOLIO Brand System (2024)
URL: https://gur.lol/work/lion-parcel
Gave a logistics brand a character system built to carry campaigns, not just a logo. Created LIOLIO, the brand IP mascot that replaced a paid celebrity ambassador. Hit 437% of impression targets and rolled out to 90% of retail locations nationwide.
Scope: Brand IP Character, Key Visuals, Motion Design

### Printiland — Brand From Zero (2023)
URL: https://gur.lol/work/printiland
Built a whimsical accessories brand from zero — product, identity, site, and storefronts — shipped to three marketplaces. Achieved an 87% margin on zero ad spend with 3,500+ units sold.
Scope: Product Design, Creative Direction, Ecommerce

### Sssper — Fintech Refresh (2023)
URL: https://gur.lol/work/sssper
Refreshed brand identity and compliance systems across two regulated lending products (Pinjamin and PinjamWinwin) with AI-augmented creative that shipped faster than headcount alone allowed. Cut production turnaround 45%.
Scope: Brand Refresh, Performance Ads, AI Production

### StickEarn — Visual Identity System (2022)
URL: https://gur.lol/work/stickearn
Led the visual identity and asset systems for a digital advertising platform. Built a dual-style icon library and self-serve deck system that lifted team efficiency 40%.
Scope: Visual Identity, Icon System, Motion System

### YPBB — NGO Rebrand (2020)
URL: https://gur.lol/work/ypbb
Evolved the visual identity of a 27-year-old environmental NGO into a modern, adaptable system.
Scope: Brand Identity, Visual System, NGO Design

### WKNDCRUISIN' — Motion Design (2021)
URL: https://gur.lol/work/wkndcruisin
Crafted a lyric video motion design for Teza Sumendra in collaboration with Meja Bundar Studio.
Scope: Motion Design, Lyric Video, Typography Animation

### Yuk Nabung Saham — Interface Design (2018)
URL: https://gur.lol/work/yuk-nabung-saham
Designed the visual interface for an interactive stock exchange gallery installation for the Indonesia Stock Exchange (IDX/BEI) with Sembilan Matahari.
Scope: UI Design, Interface Design, Interaction Design

### Aminin.id — Content System (2020)
URL: https://gur.lol/work/aminin-id
Deployed a visual design system for Aminin.id's Instagram presence with Portside Studio.
Scope: Social Media, Illustration, Digital Imaging

### Zero Waste Cities — Brand Identity (2019)
URL: https://gur.lol/work/zero-waste-cities
Created a sustainable brand identity system balancing nature-forward aesthetics with modern utility.
Scope: Brand Identity, Stationery, Visual System

### Kokumi — Creative Consulting (2021)
URL: https://gur.lol/work/kokumi
Collaborated with Kokumi's creative team to develop promotional campaign ideas and visuals.
Scope: Creative Direction, Campaign, Visual Concept

### GulaGula — Brand Identity (2021)
URL: https://gur.lol/work/gulagula
Transformed a palm sugar product into a modern visual brand with logo, identity, and social media communication.
Scope: Brand Identity, Logo Design, Packaging

### #SenyumKarena — Brand Activation (2020)
URL: https://gur.lol/work/senyumkarena
Designed brand identity and visual collateral for the #SenyumKarena social activation event.
Scope: Brand Identity, Event Design, Visual Collateral

### Jabar Masagi — Government Identity (2020)
URL: https://gur.lol/work/jabar-masagi
Contributed logos, patterns, icons, and promotional media for a West Java provincial character education program with Portside Studio.
Scope: Brand Identity, Logo, Visual Collateral

### IZWCC 2018 — Conference Branding (2018)
URL: https://gur.lol/work/izwcc-2018
Designed the brand identity for the International Zero Waste Cities Conference 2018.
Scope: Brand Identity, Event Branding, Motion

## Pages
- Home: https://gur.lol/ — Landing page with liquid animation hero and selected project showcase
- Work: https://gur.lol/work — Full project index with 14 case studies
- About: https://gur.lol/about — Bio, capabilities, work experience, collaborations, education
- Contact: https://gur.lol/contact — Contact form and direct communication links
- Archive: https://gur.lol/archive — B-sides, experiments, and supplementary work