About and approach
I focus on giving brands assets they truly own, like memorable mascots and complete identities. Launching my own side brand also taught me that managing a P&L shapes design decisions faster than any client brief ever could
Most of my works sits at the overlap of brand, marketing, and product. I thrive in turning high level strategy into work people actually notice. Whether I’m building a massive visual system or tweaking a stubborn letterform, my goal remains the same: make people feel something, and ensure that feeling drives the bottom line
Capabilities and stack
Art Direction
Guiding the overall visual style from initial concept through to final project execution
Motion Design
Animating kinetic typography, motion explainers, and AI-assisted ads for production speed
Brand Identity
Designing visual systems, including logos, packaging, plus templates for independent execution
Interaction Design
Crafting intuitive user experiences that prioritize seamless functionality alongside modern aesthetics
Video Editing
Assembling footage seamlessly into compelling narratives that capture attention across platforms
Content Marketing
Fuel campaigns driving measurable results across channels either in paid or organic
Work Experience
Collaborations
Education & Credentials
AI Usage Statement
I believe technology is meant to be a productivity tool, not a replacement for human creativity or a shortcut to total automation. Whenever AI is involved in my creative and design process, whether for brainstorming ideas or executing visuals, it is strictly reviewed, curated, edited, and approved by me. I strongly believe that the best visual communication is always driven by genuine human craftsmanship above all else