Aminin.id's Instagram had no visual rhythm before I gave it a content system that didn't need reinventing every post.
“A content system built to survive more than one campaign.”
- Scope of Work
- Social Media ContentDigital IllustrationMotion Design
- Client
- Aminin.id
- Studio
- Portside Studio
- Year
- 2020
The Setup
In 2020, Aminin.id needed to scale its Instagram presence, working through Portside Studio. Growing a feed without a system usually means every post reinvents the wheel: inconsistent, slow, and harder to keep on-brand as volume increases.
The Ask
Deploy a complete visual design system for the account's content, covering everything from casual lifestyle posts to formal brand announcements.
The Move
- Split content into two deliberate streams (warm illustration-led lifestyle posts and clean, authoritative brand announcements) so the feed stayed dynamic without fragmenting the brand.
- Produced custom illustrations, digital imaging composites, and reusable layout templates so future content didn't need a from-scratch design pass.
- Built short kinetic motion videos and typographic clips aimed specifically at lifting carousel swipe-through and reel engagement.
The Numbers
A dual-tier visual system running across the account's full content mix
A high-volume library of illustration assets, layout templates, and motion clips built for repeatable use, not one-off posts
The Bigger Picture
Growing a content presence is a systems problem before it's a creative one. The account needed to look consistent at volume, not just good in any single post.
“If your content calendar depends on someone reinventing the format every week, a system fixes that faster than more posts will.”