I helped Kokumi shape campaign ideas that, for once, didn't sound like every other F&B pitch deck.
“Consulting on someone else's brand universe without losing what made it theirs.”
- Scope of Work
- Creative DirectionCampaign StrategyVisual Ideation
- Client
- Kokumi Indonesia
- Role
- Creative Consultant
- Year
- 2021
The Setup
Kokumi's in-house creative and marketing team needed outside creative firepower for high-profile beverage promotions: campaign concepts that could cut through in a crowded, fast-scrolling F&B category aimed squarely at youth audiences.
The Ask
Alongside senior collaborator Niar, support Kokumi's creative division with campaign concepts, narrative pacing, and visual styling references built to boost viral engagement.
The Move
- Leaned into Kokumi's existing whimsical, unicorn-centered brand universe instead of overriding it, amplifying vibrant pastel palettes and playful emotional hooks rather than imposing a new visual language.
- Explored multi-channel activation ideas spanning storefront promo visuals, interactive social storytelling, and limited seasonal flavor drops.
- Delivered promotional asset concepts (key visuals, digital stickers, social feed formats) designed to stand out in crowded retail malls and fast-scrolling mobile feeds.
The Numbers
A set of campaign concepts and visual moodboards folded into Kokumi's national campaign ideation process
Direct collaboration with internal marketing stakeholders that streamlined rapid creative testing
The Bigger Picture
The value of good consulting rarely comes from arriving with your own aesthetic. It comes from understanding a brand's existing voice well enough to hand it sharper ideas in that same voice.
“Need outside creative eyes on a brand you already love the bones of? That's exactly this kind of engagement.”