A Creative Blend of Brand and Performance Marketing for Pinjamin and PinjamWinwin

Two fintech lending products, one unforgiving regulatory environment, and a China-based product team that needed local cultural fluency translated fast. Marketing that

Set up a brand identity strategy and creative production system for both apps that could move fast across TikTok, Meta, and in-app touchpoints, stay culturally sharp, and never trip a compliance review.

• Refreshed brand imagery and wrote standard operating procedures that embedded regulatory and cultural guardrails directly into the creative templates, so “is this compliant” stopped being a bottleneck.
• Led storyboarding and trend scouting for short-form video, pairing formats with sharp, locally flavored copy and authentic product reviews.
• Built a character system and a performance-ad framework so campaigns could be produced at volume without starting from a blank canvas each time.
• Delivered across the full funnel: call-to-action branding videos, gamified in-app campaigns like “Winwin Poly,” and product UI touchpoints, keeping both apps visually distinct but operationally unified.

The Numbers

Regulated industries usually treat compliance as the thing that slows creative down. Here it ran the other way. The pipeline got faster because compliance was designed in at the start instead of checked for at the end.